The Government’s Covid Casualties
Novavax and Lucira are case studies in the cost of FDA regulatory delay.
Britain Is Getting Back on Track
Successes in Ukraine and the Pacific and Rishi Sunak’s leadership shore up standing lost to Brexit and Covid.
Mindshare North America CEO Amanda Richman Steps Down
Mindshare North America CEO Amanda Richman is leaving the media agency, effective immediately. It is unclear what prompted her sudden departure. Employees learned of the leadership change via an email sent today by Mindshare global CEO Adam Gerhart. Adweek obtained a copy of the email, whose subject was simply, “Leadership change at Mindshare North America.”…
Redefining ‘Link in Bio’ With Linktree
From content creators to musicians, social media plays a major role in sharing announcements, current projects and upcoming gigs. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise. In 2016, Linktree changed…
A Year Since Changing Leadership, FCB Leans Into Creativity
Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency’s creative output. Not that the IPG agency needed a huge overhaul–in fact, it was named Adweek’s Global Agency of the Year in 2020–but Credle and Turnbull knew they still…
Adweek Podcast: Special SXSW Preview
In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by Adweek’s sustainability editor Kathryn Lundstrom to discuss all things SXSW. They preview some of the events and activations happening during the week, the biggest themes being covered, and what specific conversation around sustainability will reign in…
Warner Bros. Discovery and GroupM Partner to Amplify Diverse Voices
Warner Bros. Discovery and GroupM are looking to invest in more diverse voices. Top line Today, GroupM announced that GroupM Motion Entertainment is partnering with Warner Bros. Discovery to support the WPP media investment group’s Diverse Voices Accelerator (DVA), an initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups. Between the…
Demons From Diablo IV Take Over a French Cathedral
Blizzard Entertainment’s Diablo IV will send players to hell to battle Lilith, the queen of hatred. A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the video game’s cosmic conflict by covering a deconsecrated gothic cathedral in France with artwork from Baroque-style painter Adam Miller. “The Cathedral…
