Data-Labor-Technology

UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…

During the coming months, Tumblr’s parent company, Automattic, intends to expand the partnership with GumGum by implementing Verity across WordPress.com, reaching hundreds of millions of users
globally.

Will we see Domino’s buying advertising time in future “Stranger Things” episodes? Major marketers can still ride on the coattails of big Netflix shows.

Internet giant Baidu has built an empire around search and artificial intelligence. Can it build a smarter car?

LinkedIn Wednesday introduced Business Manager, calling it a centralized platform that will enable members who work at large agencies and enterprises to manage ad accounts, businesses they work with, pages and people. Vice president of product Gyanda Sachdeva wrote in a blog post Wednesday, “As ‘The Great Reshuffle’ lingers on and key decision makers are…

As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often considered inferior to demographic or behavioral targeting, it can drive performance. Jewelry retailer Pandora piloted the tool during the 2022 Valentine’s Day season. Ads placed using the… Continue reading »

The post Dentsu Builds Proprietary Contextual Targeting Tool appeared first on AdExchanger.

The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments.

Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style. The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as “the widest metal party in the north.”…

Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.