‘Cannes Confidential’ Is About Sexy Cops, Not That Ad Biz Thing

The arrival of “Cannes Confidential” on Monday and the conclusion of the Cannes Lions ad biz extravaganza on Friday is purely coincidental.

The Big Story: Candid Cannes

“How did they let us into this thing?” After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising’s networking festival, set against the backdrop

The post The Big Story: Candid Cannes appeared first on AdExchanger.

AdsPostX Seizes The Post-Checkout Moment

AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.

The post AdsPostX Seizes The Post-Checkout Moment appeared first on AdExchanger.

Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the

The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really

The post Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks appeared first on AdExchanger.

The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions

The New York Times is trying out a new way to boost subscriptions and engagement to its paywalled NYT Cooking recipe platform. With a simple text featuring an emoji, the publisher is dishing out 150 recipes for free.

From June 21 through August 15, people in the U.S. can text one fruit or vegetable emoji — like a strawberry, tomato, coconut or corn on the cob — to “361-COOK-NYT” and receive a link to a recipe for free featuring that food item. They will also get early access to special NYT Cooking events starting this July, such as cherry picking in Michigan. Normally, it would cost a subscriber $5 a month to access these features.

Once readers get a recipe, they can text that same emoji up to five times to get different recipes featuring that same ingredient. The recipes come from a pool of them that the Times team deemed popular, are easy to make and highlighted summer produce, said Camilla Velasquez, general manager of New York Times Cooking.

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