‘Cannes Confidential’ Is About Sexy Cops, Not That Ad Biz Thing
The arrival of “Cannes Confidential” on Monday and the conclusion of the Cannes Lions ad biz extravaganza on Friday is purely coincidental.
The Big Story: Candid Cannes
“How did they let us into this thing?” After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising’s networking festival, set against the backdrop
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Millionaires Are Begging Governments to Tax Them More
A group of multi-millionaires has an old idea for new money: tax wealth to solve the cost of living crisis
Green Parties Are Gaining Power—and Problems
Environment-focused politicians are winning elections across Europe. Their idealism is crashing into reality, but pragmatism risks alienating supporters.
AdsPostX Seizes The Post-Checkout Moment
AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.
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Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+
Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the
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Comic: Sorta CTV
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really
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The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions
The New York Times is trying out a new way to boost subscriptions and engagement to its paywalled NYT Cooking recipe platform. With a simple text featuring an emoji, the publisher is dishing out 150 recipes for free.
From June 21 through August 15, people in the U.S. can text one fruit or vegetable emoji — like a strawberry, tomato, coconut or corn on the cob — to “361-COOK-NYT” and receive a link to a recipe for free featuring that food item. They will also get early access to special NYT Cooking events starting this July, such as cherry picking in Michigan. Normally, it would cost a subscriber $5 a month to access these features.
Once readers get a recipe, they can text that same emoji up to five times to get different recipes featuring that same ingredient. The recipes come from a pool of them that the Times team deemed popular, are easy to make and highlighted summer produce, said Camilla Velasquez, general manager of New York Times Cooking.
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