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But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends customers to its arch-rival's locations to collect a steep discount on BK's own iconic\u2026","rel":"","context":"In "Data-Labor-Technology Stories"","block_context":{"text":"Data-Labor-Technology Stories","link":"http:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":43808,"url":"https:\/\/www.adweek.com\/agencies\/when-mcdonalds-didnt-respond-to-customers-on-facebook-burger-king-decided-to-jump-in\/","url_meta":{"origin":115897,"position":3},"title":"When McDonald\u2019s Didn\u2019t Respond to Customers on Facebook, Burger King Decided to Jump In","author":"rssmasher","date":"September 28, 2020","format":false,"excerpt":"Burger King's rivalry with its largest rival, McDonald's, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. 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