Month: January 2018

Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network’s privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing…

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Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,… Continue reading »

The post Flashtalking Merges With Spongecell To Fuel US And Global Expansion appeared first on AdExchanger.

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Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation… Continue reading »

The post Albertsons Performance Media Seeks To Capture More CPG Spend As Lines Blur Between Brand And Shopper Marketing appeared first on AdExchanger.

Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated…

Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry experts have found multiple ways Amazon Go could inspire how brands connect and market to a consumer, arguing brands need to think beyond…

Anonymous sources are essential for a free press to effectively shine a light on a government deception. Without them, we never would have exposed Watergate and other important scandals, and crimes.
But it is appropriate to use anonymous sources to comment on less significant matters?

The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the end of the performance by Kesha, leading into Camila Cabello’s introduction of U2. Meanwhile, Bruno Mars taking home the statue for record of…

Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take their challenge as 1940s European resistance fighters everywhere they go, beeping Morse code to each other in the office…

Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the “Me” button in the bottom-right corner of the screen. Step 2: Scroll down and tap “Notifications.”…

Malware infected Google’s DoubleClick advertising service, as hackers hijacked ads and infused them with cryptocurrency mining software, serving them to viewers.