Month: January 2018

Marketers looking to spend money on video advertising are likely to increase spending on branded videos created in conjunction with publishers this year, and are showing less enthusiasm for
traditional 30 second pre-roll video ads.

The Martin Agency has elevated Karen Costello to chief creative officer — succeeding Joe Alexander, who was ousted late last year after he was accused by multiple women at the agency of sex
harassment.

Following its CES announcements, Ford Motor Company is increasing its mobility initiatives with a pair of acquisitions and some internal reorganization. To speed the growth of its mobility
services, the automaker announced it is acquiring Autonomic and TransLoc, companies involved in transportation technologies. Ford has committed to 100% connectivity in all new vehicles in the U.S.
by next year and 90% connectivity globally by the following year.

Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald’s account, is leaving the agency to lead a team in Chicago for data-driven global marketing agency Epsilon. He’ll focus on new business efforts for new and existing clients. “DDB taught me everything…

Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world’s largest and longest-standing tech companies–Microsoft. Publicis.Sapient will design the “professional assistant” and structure its user experience, while Microsoft will build the platform itself, according to a company statement and an internal memo from…

Nobody really wants to be in an airport. But a clever tourism stunt around next weekend’s Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past vaguely off-putting chain restaurants and willfully bland decor, then stopping to see one of those old-school binocular stands–the coin-operated, rotating metal kind…

Here’s an inventive bit of out-of-home advertising from HBO–New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing deliveryman. Working with agency The Gathery, the pay-cable network put up installations for one day only (Friday, Jan. 19, the day of the new season’s…

Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots–one in the second quarter and one in the fourth–and they’ve got a very fit Chris Pratt in their corner. While the fourth-quarter Super Bowl ad from FCB Chicago will be revealed later this week, the beer brand recently released…

Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign. Harbour, who plays the beloved Sheriff Jim Hopper in the first two seasons of the hit Netflix show, is taking over as the spokesman for the P&G laundry brand….

For five countries – Nepal, Kyrgyzstan, Haiti, Tajikistan and Liberia – remittances from citizens abroad are equivalent to at least a quarter of GDP.