Month: May 2018

Artificial intelligence in medicine promises to alert us to disease or a medical emergency before it happens—if only we can navigate the pitfalls.

Welcome to the world of dropshipping, where entrepreneurs use social-media ads and hip virtual storefronts to flip merchandise from online marketplaces like Alibaba’s AliExpress to customers often paying premium prices.

Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close to the company. Interest in Acxiom and LiveRamp in particular heated up in March, after Salesforce bought the middleware tech company MuleSoft for $6.5 billion,… Continue reading »

The post Acxiom Working Out How To Maximize Value From A LiveRamp Sale appeared first on AdExchanger.

Just under one year after being named lead global creative agency of record for Nissan’s luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff email from CEO and partner Matt Jarvis. “72andSunny and Infiniti have agreed to part company,” read the note, which went out this afternoon. “In…

The current data-crunching approach to machine learning misses an essential element of human intelligence.

A trade group representing news organizations raised concerns to Facebook that the social media company’s rules on political ads are overly broad and could affect their ability to promote stories.

During last year’s Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information from set-top boxes and third-party sources. This move gave advertisers the option to use non-Nielsen data…