Month: May 2018

Much of the attention to the medical diagnostics firm accused of fraud has focused on CEO Elizabeth Holmes. But behind the scenes, another character played a central role.

Adweek’s 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became leaders in their field, and what advice they have for those who…

Los Angeles holds the dubious distinction of being the most polluted city in the U.S.–and having the most traffic congestion in the world. And, if you really love Amazon, it’s where you really should be living. That’s according to a report from packaging company Shorr, which looked at factors like the number of Prime Now…

“How can anyone promise sales outcomes — and then also work with your competitors?” That was one of several questions posed by Joe Marchese on big industry stages this week, first at the Fox upfront
presentation and again at Luma Partners’ Digital Media Summit.

The company says the metric will first be available via monthly reports, starting in July. Daily reports will be available starting in September, which Nielsen says will be “precisely reporting on
each live [program] plus 27 hours of [time-shifted] viewing.”

When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover–entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and…

The electric-car maker is the latest company to embrace flatness, but some researchers think it’s time to cut “sandwich” bosses a bit of slack.

After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper hosted the cocktail party held Thursday evening at Quantcast’s office in Manhattan. Among the 2018 Media All-Stars attending were executive of the year and…

The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other wedding-inspired products in anticipation of Saturday’s nuptials and maximizing their media presence. KFC KFC has introduced a commemorative bucket in honor of the…

Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been overthinking things and largely failing to remember K.I.S.S.: Keep it simple (and in the VR world, social), silly. It was the…