Month: May 2018

The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Book the first flight to this trippy place, you…

Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really comes down to the shows. Were buyers interested? Will brands buy in? eMarketer predicts the 2018 upfront TV ad spend will grow…

Amazon and Google’s grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in the first quarter of 2018, accounting for 43 percent of the 9.2 million units shipped globally. But it also means Amazon’s global market…

YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program. The Artist on the Rise Trending tab will continue to feature three songs from emerging artists every week, and the new…

John Deere named South Carolina agency EP+Co (formerly Erwin Penland) as advertising agency of record for its consumer equipment business, following a review led by Hasan & Co. Incumbent GSD&M won creative and media agency of record duties for John Deere back in 2007. The brand moved media buying and planning responsibilities to WPP’s Mindshare…

Last month, Facebook launched a massive campaign to restore public confidence in the wake of its privacy crisis. Called “Here Together,” the campaign stretches across TV networks and cinemas throughout the 50 largest markets in the U.S. In an age of shorter attention spans and commercials, Facebook is betting its reputation on 60-second spots. Ads…

Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult. For women undergoing chemotherapy, proper nutrition is vital, but the treatment’s effect on taste can make many foods and drinks unpalatable. Mamma HELP, A…

By default, when you visit someone’s LinkedIn profile (and you’re also logged in on the platform), they’ll be able to see your name, profile picture, LinkedIn headline, location and industry. If you don’t want this information to be shared, LinkedIn allows you to browse in private mode, so that users won’t be able to see…

What began as a discussion about the role blockchain technology likely will play in removing friction and increasing transparency for business turned into a conversation about the value of leveraging
consumer data to do research or market to them. “Does anyone know what the medium value of the consumer data is?,” Chad Andrews, global solutions leader for advertising and blockchain at IBM, said
during a panel at MediaPost’s Blockchain Marketing Forum on Wednesday. Andrews wasn’t asking his fellow panelists, but the forum attendees, several of whom chimed in with estimates.

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day. Facebook is investing heavily in Stories content solutions, even launching…