Month: May 2018

You might’ve guessed that ad campaigns perform better when they’re viewed in a high quality and trusted editorial environment. Now new research backs that up. The research was released by World Media Group, a collection of 10 international media brands, including Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, The…

Traditional pay TV subscribers for cable, satellite and telco declined 710,000 subs in the first quarter of this year. A year ago, the industry lost 780,000 subs. At the same time, Internet-delivered
pay TV subscribers grew 403,000 — when looking at Dish Network’s Sling TV (adding 91,000) and DirecTV Now (312,000).

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week on… Continue reading »

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A year from now, how many of the new shows the networks announced with so much fanfare at the upfronts this week will still be on — or even remembered?

Just be glad it’s not made of meat. Arby’s has joined one of brand marketing’s hottest trends–custom font creation–and it’s Saucy AF. As in, it’s literally called Saucy AF. The brand announced the downloadable font this week via Twitter, urging fans, “Don’t just play with your food–write with it.” The typeface is created from all-caps…

The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb. The group will focus on integrated and experiential campaigns, brand partnerships and proprietary platforms for clients, including Amazon Web Services,…

Mass Appeal, a self-described urban culture-focused media and entertainment company, is fully integrating its production partner Decon under its brand. The combined entity will operate as a single media, content and production hub. Mass Appeal first partnered with Decon in 2013, with the production house agreeing to help the media company on projects to reach…

For nearly three decades, Adweek’s Brand Genius Awards have saluted the best and brightest minds in branding and marketing–but we need your help finding them. Do you work with a fearless marketer who bursts with ideas, breaks with convention and delivers measurable results? Then please introduce us. Nominating is easy. Using the fields below, tell…

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated. When you study certain industries, you’ll notice that there are particularly warm connections…

If you were annoyed that your kids picked up a rather rude taunt, like “you have a dumb face,” after watching Sprint’s Super Bowl LII commercial that followed a group of sarcastic robots trying to convince their creator to save money and ditch Verizon, just don’t even turn on the TV. Because Sprint today released…