Month: May 2018

PayPal agreed to buy European fintech startup iZettle for around $2.2 billion, a move that will catapult it into hundreds of thousands of retailers around the world and sets up a showdown with Jack Dorsey’s Square.

Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the…

If you like your numbers big and scary, consider that Facebook reports it has taken down almost 1.3 billion fake accounts in the past six months and removed 21 million “pieces of adult nudity or porn”
and 2.5 million instances of “hate speech.”

Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only posts from public accounts can be shared in this fashion, and Instagram said in a blog post announcing the feature’s release that…

Non-partisan think tank and public policy group Atlantic Council is teaming up with Facebook to help prepare the social network for future elections. Facebook global politics and government outreach director Katie Harbath announced in a Newsroom post that the social network’s security, policy and product teams will work closely with Atlantic Council’s Digital Forensic Research…

New Yorkers are infamous for their anger about a plethora of topics, but there’s one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixTheSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon’s campaign website: “The subway is…

Global brewing conglomerate Heineken, currently the world’s second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the process a “presentation,” but it more closely resembles…

More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had roughly the same daily user total when testing of ads began in January 2017, Facebook revealed today that it is…

The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of paintings (more of which you can see on his Twitter account). The software took more than two weeks to paint the portraits, which were featured…

Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo. But reaching her with the right message on mobile is a knotty challenge, as P&G Indonesia learned while developing a media plan to promote the launch of a new anti-dandruff shampoo from Pantene. Indonesia is a nation comprised of thousands of islands… Continue reading »

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