Month: August 2018

Microsoft is being investigated by U.S. Justice Department and the Securities and Exchange Commission over potential bribery and corruption related to software sales in Hungary.

Americans had fairly low expectations for Donald Trump’s presidency just before the 2016 election. Their current views of his administration’s performance vary little from these pre-election predictions.

Despite attacks from the Trump White House, consumer trust in news media — especially with local TV news and local newspapers — is climbing. Some 76% of Americans say they trust local TV and
newspapers.

Everyone seems to be pitching blockchain these days or trying to explain it. We know you have questions–and plenty of concerns. Instead of doing the same old explainer–to be fair, we did one of those too–we decided to bring the blockchain to life. Well, sort of. Here’s our exclusive first interview with a character who…

Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company’s top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO. According to the company’s statement, Blackshaw will help make the group “the No. 1 startup and entrepreneurial hub in the Midwest.” Cintrifuse is a 6-year old…

While brand safety issues around online video advertising persist, don’t expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected to spend $29.8 billion on online video this year, an increase of 27.5 percent, with most of that going to social media platforms….

Alphabet’s Google said it had terminated dozens of YouTube channels found to be pushing misinformation on behalf of Iran’s state broadcasting arm.

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in… Continue reading »

The post As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub appeared first on AdExchanger.

Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if it is used correctly and campaigns run successfully. But for many marketing teams, it can be extremely time-consuming to keep…

Last week, supply-side technology company Index Exchange got in trouble for using a secretive and controversial tactic called bid caching in its auction for at least a year. While Index has since stopped that practice, research from the programmatic consultancy Jounce Media revealed that it had used bid caching for 50% of its impressions. And… Continue reading »

The post The Big Story: Bid Crashing appeared first on AdExchanger.