Month: August 2018

Having successfully launched meteoric careers as a stand-up comedian, leading man in blockbuster theatricals and as an entrepreneur, it’s safe to say that Kevin Hart knows a thing or two about how a brand works. It’s precisely why Adweek is thrilled to have him as our kickoff keynoter at the inaugural Brandweek Summit in Palm…

If Serena Williams has proved one thing in the past year or so, it’s that she’s unstoppable. The tennis champ–who has won 23 grand slam titles throughout her tennis career–nearly died while giving birth to daughter Alexis Olympia Ohanian Jr. (whose father is Williams’s Reddit co-founder husband, Alexis Ohanian) in September 2017. Less than a…

In the immortal words of Debbie Ocean (aka Sandra Bullock), “You would’ve loved it.” Marketers are especially adept at anticipating trends–or at least quickly catching up and cashing in before a wave passes us by–but there’s one opportunity that’s been largely ignored for years: women over 50. Just imagine if you’d been paying more attention…

For most brands, digital advertising has reached a level of complexity that can make even the most sophisticated executive’s head spin. It has many shapes and forms, runs across numerous channels simultaneously and uses multiple creative executions, all trying to build brands and convince targeted audiences to take an action. While some may relish the…

While global digital advertising and marketing revenue will continue to record strong low double-digit percentage gains this year and next, traditional advertising and marketing will rise by slight
gains this year and in 2019.

Facebook announced that it has banned the myPersonality application as part of its ongoing app investigation triggered by the Cambridge Analytica scandal that broke out in March 2018. Following the revelation that up to 87 million Facebook users had their information accessed by Cambridge Analytica without their permission, Facebook CEO Mark Zuckerberg said the social…

Forget millennial pink–the hottest color of the moment is Blueprint. At least, according to the folks over at Behr, who announced this week that they’ve named the moody blue shade as the 2019 Color of the Year. The Color of the Year was released along with Behr’s 2019 Color Trends palette, pointing to the hues…

Ever since Virgil Abloh, streetwear designer slash Kanye confidante, was appointed artistic director of Louis Vuitton in March, the fashion world can’t seem to stop talking about how the industry is being turned on its head. As graphic T-shirts are beginning to hold a higher value than Italian leather, the definition of “luxury” has become…

The controversy over Omarosa Manigault Newman is a callback to days when TV was king and the electronic media could singlehandedly drive a news story.

Studios, rights-holders, and OTT aggregators like Netflix and Hulu will see profit growth, while direct-to-consumer plays will continue to grow, BCG’s projections find. Cable channels like Bravo, TBS
and AMC, as well as broadcast networks and local TV stations, will get squeezed.