Month: August 2018

TV consolidation may sound like a positive business plan. However, it comes with some necessary cost-cutting.

This week’s “Time” magazine cover will feature the third rendition of illustrator Tim O’Brien’s quintessential treatment of President Trump sitting — or in this case, floating over his head — in the
Oval Office. The cover has a simple and sublime cover line: “In Deep.”

In this week’s episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here are some must-dos when producing video for an audience on the go.

Mashable and Telemundo are expanding their four-year partnership, taking an online franchise called “El Pulso via Mashable” to linear TV. The show focuses on consumer technology, will air in Spanish
every Tuesday on Telemundo’s morning show, “Un Nuevo Dia.”

There has been recent speculation that Netflix is planning to introduce ads into its service. I thought I was paying monthly to avoid that.

The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages such as financial notifications from banks, shipping notifications from ecommerce companies, booking details from travel companies, order confirmations from retail companies and so on. It also includes promotional…

Serta Simmons Bedding isn’t sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft and Needle, an ecommerce mattress company founded in 2012. Terms of the deal were not disclosed. Serta, which reported $3 billion in sales, said in…

Walmart’s quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company’s newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company’s broader partnership with the Japanese ecommerce company. With Walmart eBooks, consumers will be able to choose from 6 million titles in Kobo’s library, and they…

Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a while, an idea slips through that probably should have been left on the cutting room floor. Here are eight celebrity endorsements that companies probably want…

By demanding increased transparency and promoting closer relationships throughout the programmatic supply chain, buyers are tackling brand safety issues head on.