Month: August 2018

Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to a… Continue reading »

The post How Connected TVs Are Revitalizing TV (Even For Non-CTV Brands) appeared first on AdExchanger.

The Democratic National Committee, which was hacked by Russian intelligence officers during the 2016 presidential campaign, has contacted the FBI after an unsuccessful attempt to access a voter database maintained by the organization.

Facebook pulled its data-security app Onavo from Apple’s app store after the iPhone maker ruled that the service violated its data-collection policies.

Apple’s white wireless earphones transmit music and conversations, but some users wear them all day as a shield, a secretary and a hiding place.

Australia banned Chinese telecom firms Huawei and ZTE from its next-generation 5G mobile network, aligning it with U.S. policy on the matter and underscoring concerns about the possibility of cyberspying by Beijing.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster… Continue reading »

The post The Changing Tides Of Connected TV appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Google’s Play store and Apple’s App Store have ruled app distribution with an iron fist, but fees of up to 30% on subscriptions and in-app sales are pushing some popular apps to rebel. Netflix has begun forcing subscribers and automatic… Continue reading »

The post Developers Rebel Against App Store Fees; Dem Pols Are Digital Sluggards appeared first on AdExchanger.

There was a time for so-called bold agency experiments. It happened at some point toward the end of 2009, when advertisers began crawling their way out of the recession and ad spend started creeping back up. At the time, there began the usual questioning of the old way of doing things, and as the traditional agencies struggled, many new models cropped up.

One was Victors & Spoils, started by two partners that were previously execs at MDC’s CP+B. This past week, that experiment shut down. V&S, which Havas later acquired a majority stake in, was built on the idea that it would use crowdsourcing to generate ideas, with an internal creative department curating the product and directing the public.

The post The Rundown: Why agencies won’t reinvent themselves appeared first on Digiday.