There’s something about Women’s History Month that always makes me proud but also deeply pissed off. It’s a welcome reminder of the achievements of women in history and contemporary society and also the extent to which they have been overlooked. Worse, though, is the extent to which they still are overlooked in many areas of…
OkCupid Found a Way to Match Singles Based on Their Love of Game of Thrones
Entertainment is the most accessible litmus test for building new relationships, platonic or otherwise. We can determine exactly how much time we want to spend with a person based on their definitive ranking of Prince’s albums, or whether a second date would be wise with a person who’s “not into Harry Potter.” As one of…
End of the Caliphate: What to Watch for After ISIS’s Territorial Defeat
Facebook Cracks Down On Foreign Fake News Campaigns
Facebook removed 1,907 Facebook Pages, Groups and accounts for engaging in spam and coordinated inauthentic behavior linked to Russia. It also removed 513 Pages, Groups and accounts for engaging in
coordinated inauthentic behavior as part of multiple networks tied to Iran.
coordinated inauthentic behavior as part of multiple networks tied to Iran.
Adobe, Roku Partner On OTT Ad Targeting
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices.
Verizon, NFL Partner To Add 5G Football Game Features
The venture intends to develop new in-stadium mobile features and work with game developers to create NFL-themed games powered by 5G.
How Facebook Tricked Brands Into Giving Them Billions of Dollars
Despite Facebook’s recent controversies, ad sales have continued to grow. In fact, Facebook netted nearly $40 billion in ad revenue last year because brands believe the platform is driving significant sales. But smart marketers and agencies have been in on a secret for years: The actual sales revenue advertisers generate from Facebook ads is much…
2019’s Top Contender For ‘Media Person Of The Year,’ Barr None
Attorney General William Barr has emerged as an early contender for MediaPost’s “Media Person of the Year,” based largely on one of the best PR campaigns of 2019 to date. By controlling the timing and
doling out his spin of the Mueller investigation’s top-line findings, Barr has created a perception in the court of public opinion that the President has been “exonerated,” even though the only
statement he has shared from Mueller to date, explicitly says it “does not exonerate him.”
doling out his spin of the Mueller investigation’s top-line findings, Barr has created a perception in the court of public opinion that the President has been “exonerated,” even though the only
statement he has shared from Mueller to date, explicitly says it “does not exonerate him.”
BuzzFeed And McCormick Created A Spice Blend For Millennials Together
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings. For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually… Continue reading »
The post BuzzFeed And McCormick Created A Spice Blend For Millennials Together appeared first on AdExchanger.
A+E Network Offers Small, Medium Marketers Audience-Based Targeting
The initiative, called P1, will allow marketers to target and optimize media plans and earn near real-time measurement on back-end reporting.