Month: March 2019

I recently found myself immersed in a creative conversation, having a healthy debate over voice-over (VO) casting for a project. The discussion was around whether we should cast a male or female talent, but not exactly for the reasons you might expect. It wasn’t necessarily about the stereotypes associated with the two genders but rather…

Right-wing political news site Breitbart had its sixth consecutive month of losses in year-over-year unique visitors, according to the latest edition of TheRighting. TheRighting, which tracks
conservative website traffic based on a proprietary analysis of data from Comscore, found Breitbart’s unique users declined 33% in February vs. the same month in 2018.

Koziarski joins PHD US from sibling agency Resolution, where he was head of solutions at the performance marketing unit.

The first pitches of the 2019 Major League Baseball season–on U.S. and Canadian soil, anyway–will be thrown Thursday, and Twitter is ready to take the field. The social network and the league are kicking off a new initiative this season, enabling fans to choose which player’s at-bats will be featured live on Twitter that day….

What’s the marketing message in the future for Netflix? It’s about to go head to head with big competitors including Walt Disney, NBCUniversal, WarnerMedia and perhaps Apple TV.

Whether it’s a heartwarming spot like the 2015 John Lewis “The Man on the Moon” ad or a thought-provoking one like Gillette’s “The Best a Man Can Be,” Kim Gehrig’s the woman behind it all. This Women’s History Month, Adweek is taking a deep dive into different women who’ve shaped the industry (and continue to)….

A multimedia artist and Deferred Action for Childhood Arrivals, or DACA, recipient beautifully documented his journey to America using bits and pieces of Mexican road maps, and in the process, perfectly completed the iconic Athenaeum Portrait (the image of George Washington on the dollar bill). Painted in 1796, three years prior to Washington’s death and…