As journalism continues to come under fire in the United States and around the world, The New York Times has called on agency of record Droga5 to once again remind the public of the critical, complicated and dangerous work its reporters do every day. The latest entry in the Grey Lady’s ongoing “The Truth Is…
Fridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New York Times Ad
Today Fridababy, the company behind the NoseFrida, a snot-sucking device for infants, put out a plea to Meghan Markle in the form of a full-page New York Times ad. Since the days of Princess Diana, it’s become something of a tradition for royal women to stand on the steps of the hospital where they have…
Podcast: Everything Is Shoppable
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate with pretty much every retailer out there. A person can swipe or tap… Continue reading »
The post Podcast: Everything Is Shoppable appeared first on AdExchanger.
Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster
Even the world’s most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies. Publicis Media, The Hershey Company and audience-based buying conference Gabbcon are joining the board of AdLedger, a nonprofit organization for promoting blockchain uses and standards for digital advertising. AdLedger–founded last…
Dentsu Aegis Network CEO Calls Ad Industry ‘a Bit of a Mess’ at 4A’s Event
Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A’s Decisions 20/20 Conference in Washington, D.C. yesterday. “Our own industry is in a bit of a mess,” he said at the beginning of the “Change All Around Us: A Call to Arms!” panel, comparing it to…
McDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its Personalization Efforts
It’s no deal from the Dollar Menu, but McDonald’s acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more than $300 million and goes to show just how much of a bet McDonald’s is willing to take to increase its personalization efforts and to…
Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets
Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news and information. McClatchy president and CEO Craig Forman said…
Europe’s New Copyright Law Could Be Bad for Memes
The European Parliament approved a sweeping new copyright directive aimed at big tech platforms like Google and Facebook.
Springserve Partners With Protected Media to Cut Down on Video Ad Fraud and Fake Traffic
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing “the latest measurement and verification tools” on board, SpringServe hopes to cut down on ad fraud and fake traffic on its programmatic video channels. A recent report from eMarketer predicted the U.S.’s video ad spend will reach…
FTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers “collect, retain, use and disclose information” about consumers and the devices they use to access the internet. As part of an examination into the privacy practices of big internet service providers, the FTC said…