Month: December 2019

GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published in June. The U.S.’s
underlying growth, excluding directories, also improved to 7.6% in GroupM’s revised forecast — up from just 5.8%, which it projected in June.

Did you know that Spotify allows you to choose whether or not your recently played artists appear on your profile? Our guide will show you how you can control this setting within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: On the Spotify home screen, tap…

The United States advertising market is inching up to the quarter-trillion dollar mark. Total ad spend in the United States will reach $244 billion this year, a 6.2% bump from 2018, according to GroupM’s annual media forecast. That’s a very strong growth rate – the highest since 2000 – but it could also be the… Continue reading »

The post GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last? appeared first on AdExchanger.

Although not on the scale of Oprah Winfrey, Clarkson — the first winner of the first season of “American Idol” — has found a home on daytime TV.

Adweek hosted its second Brandweek event in November featuring some of the biggest names of brand marketing. We heard a variety of voices in the brand marketing space including our Brand Visionary Chrissy Teigen, Burger King global CMO Fernando Machado and Airbnb CMO Musa Tariq. Click any of the slides below to watch. We’ll keep…

Like so much else that has been disrupted by new technology in our society, the moviegoing experience is changing.

Facebook made no mention of the BBC’s complaint about the misleading nature of a video ad from the Conservative Party, sticking to the legal rights argument in removing the ad.

For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors. But the 2010s were a new kind of decade,…