Month: February 2020

Over-the-counter cough medicine Mucinex is backing its newest product, Mucinex Nightshift, with a competition on video creation application TikTok. Mucinex The #beatthezombiefunk dance-off challenge boasts some star power in the form of So You Think You Can Dance’s Stephen “tWitch” Boss and Allison Hoker, who are husband and wife. Boss is also the DJ on…

Mercedes-Benz Canada has engaged consumers IRL with winter off-roading excursions and a small-scale concert series before, but the automaker recently combined both programs to launch a new, explicitly Canadian experience designed to boost brand awareness. The brand in January held its first #MBOwnsTheIce event, which invited Canadian journalists and influencers to participate in winter-themed activities…

Did you know that Yelp allows you to manage whether or not business owners can send you direct messages in response to your reviews? Our guide will show you how this is done. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap “More” in the bottom-right corner of the screen….

Is the collapse of Brandless a sign that the DTC model is potentially another dot-com bubble ready to burst? This is, firstly, a pertinent question we must ask. Secondly, we need to be hyper mindful of the first major collapse of a billion-dollar DTC brand. The DTC model is a thing of genius. Over the…

Ritesh Raval has been promoted to vice president-finance and Monica Olivio Crane has been promoted to associate vice president of Philadelphia-based independent media agency Harmelin Media,

The industry is a fully functioning ecosystem where agencies, consultants and one-off smaller shops can all sustain their respective businesses.

Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery is
projected to be down 9.4% and cable network delivery is down 2.4%, forcing both broadcast (+8.8%) and cable (+6.4%) to boost CPMs in order to cover shortfalls, according to the analysis from the
equities research team at UBS.

Mike Bloomberg’s participation in the debate is emerging as the event’s main talking point and news hook.

Simon Lowden doesn’t think marketers are doing enough about sustainability. And he would know. In October, Lowden became PepsiCo’s chief sustainability officer, responsible for guiding one of the largest food and beverage brands in the world toward what it hopes will be a more responsible, cleaner future. No easy task considering Pepsi is among the…

Healthy food is finally getting some healthy competition. In a fun promotional stunt for Swedish opera house Folkoperan, agency McCann Stockholm asked local children to pick between two things they’d generally not prefer either of: opera or broccoli. About 30 kids got to choose between the two, with those who picked opera getting to go…