Month: February 2020

GroupM’s Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot of the Big 6 developments likely to define this
year’s change and disruption. Key among the agency’s predictions are the legitimate beginning of 5G’s rollout/impact on consumers and brand, the role of branding in an equity-challenged world,
opportunities and obstacles for precision consumer data generated via wearable media tech, the ad industry’s role in sustainability, and the continuing shift toward ad-free streaming media platforms.

Snap Inc. Wednesday introduced the third class in its Yellow accelerator program, which it debuted in May 2018 to help boost creators and entrepreneurs who are building at the intersection of creativity and technology. A total of 10 companies were chosen to participate in the 14-week program and receive $150,000 equity investments, mentorship from industry…

Networks “are starting to hit their ceiling with available inventory on the platform and are selling out,” says Chris Pizzurro, Canoe vp, global sales.

When it comes to diversity-focused campaigns, agencies often take one of two approaches: cultural immersion that can sometimes be read as pandering or emotionally tinged work that highlights the struggles or accomplishments of an underrepresented group. But how often do we see advertising that offers something we can use, like instructive tools for an increasingly…

A nonprofit group encouraged states to use mathematical formulas to try to eliminate racial inequities. Now, it says the tools have no place in criminal justice.

The tragic death of National Basketball Association superstar Kobe Bryant dominated conversation on Facebook and Instagram in January, according to Facebook IQ, the social network’s research arm. Meghan Markle and her split from the royal family also heated up the people category on both platforms in Facebook IQ’s Hot Topics for the month. Valentine’s Day…

Thierry Breton, the European Commissioner for Internal Market and Services, said this week that Facebook’s vision for its own regulation is insufficient. Meanwhile, billionaire liberal
activist/philanthropist George Soros is calling for Mark Zuckerberg to be removed as Facebook CEO.