Month: February 2020

Jeff Bezos took to his personal Instagram account on Monday to announce the launch of the Bezos Earth Fund, a $10 billion global initiative to undertake the existential threat of climate change. The CEO and founder of Amazon–who currently has an estimated net worth of $129.9 billion–is pledging nearly 8% of that net worth to…

Telemundo is helping Hispanics in the U.S. prepare for November’s presidential election with its Decisi?n 2020 initiative, and the television network outlined the social portions of its efforts. The company described Decisi?n 2020 as a yearlong multiplatform news and civic engagement initiative, pointing out that nearly 1 million Latinos in the U.S. will turn 18…

Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise.… Continue reading »

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U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew.

There are old trusted news brands hanging on by a thread, but who owns those brands has gone through a remarkable change — with little notice.

A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion — or 17% of the $23.8 billion gross ad dollars spent on OTT ad impressions this year — will be
fraudulent. The report, “The Economic Cost Of Ad Fraud In OTT,” projects the amount of fraudulent OTT advertising buy will rise to 27% to $5.2 billion next year.

A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher’s ads with bot and junk traffic.

Facebook released a white paper Monday on ideas for regulating online content in the future, but most of the concepts contained within are policies or initiatives that are already in place or in the works at the social network. Vice president of content policy Monika Bickert introduced the white paper in a Newsroom post Monday,…

Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a “wildfire” burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple’s revenue
and production forecasts for March and June quarters based on the company’s decision to reassess guidance from the impact of the virus.