Month: February 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation. We were joined by Quiet Storm founder Trevor Robinson to…

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key for businesses to expand their customer base. African Americans are influential in the success and failure of a brand. With…

There’s been a bank robbery, and the thief is armed. With a titanium fish! Lego’s newest ad, designed for vertical formats like Instagram, is a blockbuster movie trailer made up entirely of ideas proposed by kids while playing with a Lego City Police set. What begins as an explosive, high-stakes robbery quickly turns into a…

Did you know that you can prevent users from being able to find your Yelp profile using your name or email address? Our guide will show you how this works. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap “More” in the bottom-right corner of the screen. Step 2: Scroll…

The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons’ Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning
source for many advertisers and agencies.

The contestants were challenged to answer questions such as: How many waffles are there in a box of Eggos?

The industry can now capitalize on consumers’ desire to be more connected, the ability to harness the technology and the responsibility to respect these viewers and consider evolving the currency.

Video streaming services are on pace to nearly double total advertising media value — which includes paid ad spending — to $2.3 billion in 2020, according to iSpot.tv.

A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million viewers on TNT and TBS.