Sling Cooks Up ‘National Cut The Cord Day’ As 5th Anniversary Promotion Hook

To push still-reluctant consumers to cut the cord, Sling TV is offering a first month trial of a 30- or 40-channel package for $5, or $20 for both. It’s also offering a package that includes an OTA
antenna and AirTV 2 and AirTV Mini devices for $5, instead of the usual $99.

Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry’s 4.9% Growth

Consumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last year, according to estimates released this morning from
media industry economists PQ Media.

TV Networks Face Tricky NFL Negotiations

NFL commissioner Roger Goodell said the league is “very open to changing packages, very open to changing partners,” when it comes to negotiating media contracts that will expire in two years.

These Challenger Brands Still Broke Through the Super Bowl

San Francisco, Calif.–Hint, the zero-calorie, zero-sweetener beverage brand and IEX, the U.S.-based stock exchange completed an advertising run last week. They both had ads around the Super Bowl, without spending the millions of dollars for a national TV campaign. Hint placed regional ads on Fox affiliates across the country in urban areas. IEX crowdsourced a…

Europe Limits Government by Algorithm. The US, Not So Much

A Dutch court halted a program to identify people more likely to commit benefits fraud. Critics said it discriminated against immigrants and low-income residents.