Month: February 2020

I find it pretty tasteless to use social media as a place to grieve for a lost spouse, friend, parent or pet.

A single change is threatening to upending the ad-tech world: the death of third-party cookies. But that tiny piece of code in your browser is far from the only issue driving concerns about online privacy, the need to protect data from malicious actors as well as profit-seeking companies, and giving consumers a choice in how…

Twitter topped $1 billion in quarterly revenue for the first time in its history in the fourth quarter of 2019, tallying $1.01 billion, and the social network finished the period with 152 million monetizable daily active users. The company said its 11% year-over-year revenue gain was driven by steady progress on revenue product and solid…

As America creates murals honoring the number 24 in memoriam of Kobe Bryant, the digit means something very different in Brazilian soccer. The number is considered the “gay” jersey, and soccer players around the country from local clubs to Campeonato Brasileiro S?rie A avoid wearing it. The homophobic tradition comes from a street gambling game…

Publicis Groupe released its annual report for 2019 today, with results mostly in line with expectations after Publicis cut its revenue forecast for the second time in October, sending its stock plummeting. CEO Arthur Sadoun noted that the 2.3% decline in organic growth for the year was actually better than the predicted 2.5% drop. The…

The digital media industry juddered when Google said it would join Apple and Firefox in prohibiting third-party cookies on Chrome, its industry-leading browser. The decision stoked uncertainty among investors in publicly listed ad-tech stocks. For example, investor confidence in retargeting stalwart Criteo crashed in the immediate aftermath of the announcement (Wall Street’s ad-tech sweetheart The…

In the latest of several leadership appointments already this year, Forbes named Lynn Schlesinger to the role of chief marketing officer, the company announced today. Schlesinger has been at Forbes for less than a year, after joining the media company last March as group vp, brand and demand. In her new position, Schlesinger will report…

It was the same old story at Publicis Group in 2019: lagging organic growth as it tried to overcome a struggling creative business and assemble the pieces from a long transformation. Organic growth dipped 2.3% to $12 billion in 2019, and declined 4.5% to $3.2 billion in Q4, in line with lowered expectations the company… Continue reading »

The post Publicis Is Winning Business, But Still Can’t Get Back To Growth appeared first on AdExchanger.

This week, Alphabet did what investors have been clamoring for: It released YouTube’s revenues, which were $15 billion strong in 2019. Or maybe “strong” isn’t the right word. By most metrics, a business driving $15 billion in annual revenue is great, but many analysts on Alphabet’s earnings call were surprised that the number wasn’t higher.… Continue reading »

The post The Big Story: Seeing YouTube For The First Time appeared first on AdExchanger.

Facebook is bringing its news page index to the Nordic region, saying Thursday that it started registration for media and publisher pages in the Danish, Finnish, Norwegian and Swedish languages. The social network started up the news page index in the U.S. in September 2018 as a way to help it determine which publishers should…