Month: August 2020

Beyond Meat trots out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding relationships with its celebrity fans and investors. The 60-second brand anthem, which debuted during the NBA game between the L.A. Lakers and the Utah Jazz on Monday night, also stars a friendly…

Thanks to its prohibitive cost, national TV advertising is usually the preserve of major brands and businesses that can afford it. But with many companies having hemorrhaged money during the coronavirus lockdown, small businesses have also needed a helping hand on a major scale-which Channel 4 recognized when it handed over prim- time TV ad…

Disney’s Q3 revenue plummeted 42% to $11.8 billion, as the coronavirus pandemic wreaked havoc across its lines of business. Promising increases in its paid streaming subscriptions were far outweighed by the closure (and gradual reopening) of its parks (85% decrease) and movie theaters (65% decrease). Disney lost $3 billion in revenue directly due to the… Continue reading »

The post Disney’s Streaming Services Reach 100 Million Paid Subscribers As Its Ads Business, Live Experiences Struggle appeared first on AdExchanger.

Disney, encouraged by early growth in its streaming service Disney+, will lean hard into its streaming business as its other businesses remain considerably stymied by the ongoing Covid-19 pandemic’s effects on in-person entertainment. The first investment, which was announced during Disney’s quarterly earnings call with investors today, comes in the form of the anticipated blockbuster…

TikTok has been one of the iconic pastimes of the 2020 quarantine era, with tens of millions of Americans using it to post everything from protest footage to viral dance challenges. But in recent days it’s also been in the crosshairs of President Donald Trump, who threatened to “ban” the app due to concerns with…

“Got Milk?” is back. After launching in 1993 with the classic, Goodby Silverstein & Partners-created and Michael Bay-directed “Aaron Burr” spot for the California Milk Processor Board, the tagline was later adopted by the national milk processors’ organization, MilkPEP. But in 2014, MilkPEP decided to head in a new direction, leaving “Got Milk?” behind. (Its…

Unlike most broadcasters and even some streamers, Netflix has twice said that the ongoing Covid-19 pandemic hasn’t noticeably interrupted its release calendar so far. For viewers this fall, it will be (almost) as if there was no pandemic at all. The streaming giant unveiled a number of projects coming to the service beginning in September…