Month: September 2020

It’s a new era for Hollywood, where egos dominate not only the film industry but also the news organizations that cover it. Traditionally dependent on the industry for advertising, Hollywood’s trade press is changing in accord with radical shifts in filmmaking and distribution. The latest move will be a drastic one: Variety and The Hollywood…

Allure considers its annual Best of Beauty Awards its Super Bowl. And with the 24th year of the magazine’s biggest editorial franchise occurring in a pandemic, its editorial and events team had to develop what’s now a new normal in the experiential and media world: a virtual event. The Cond? Nast-owned publication this week launched…

Twitter began testing a new prompt in its Android application in June that appeared when people were about to retweet articles they hadn’t opened and read. On Thursday, the social network shared what it learned. Twitter said Thursday that people opened articles 40% more often after seeing the prompt, and the number of people opening…

Key Insights: Presentations will focus on the practical issues of planning amid growing connected TV usage. This year’s virtual NewFronts made a West Coast-based NewFronts presentation unnecessary. The Interactive Advertising Bureau is planning a four-day fall industry event that looks to answer some of the questions borne out of this year’s NewFronts. Just don’t call…

Nike marked the global unveiling of the new Air Jordan XXXV from its Jordan Brand by teaming up with Bitmoji on a new collection of digital apparel and sneakers that Snapchatters can add to their avatars. Snapchat and Bitmoji users can dress their Bitmojis in the new Air Jordan XXXV, in multiple colorways, before the…

As social justice protests continue across the U.S., some people cannot or choose not to participate because of Covid-19. While there many ways to contribute to movements like Black Lives Matter, those who literally want their voice to be heard on the streets can make use of Say It With Me, a tool that lets…

JPMorgan Chase has launched a review of its global media buying and planning account, sources with knowledge of the process confirmed to Adweek. The review is being led by MediaLink; the U.S. incumbent, Publicis Groupe media agency Zenith, will be defending, according to these sources. JPMorgan Chase, MediaLink and Zenith all declined to comment. JPMorgan…

A new feature from Amazon allows the intelligent assistant to ask users to clarify requests, such as “Dim the lights.”