Month: September 2020

Key Insight: Retailers are making accommodations for a pandemic-era holiday season, including the earliest offers we’ve ever seen. Will Saturday, Oct. 10 be the Black Friday of 2020? If a trio of retail partners have their way, it will be. That’s because shopping rewards app Shopkick is teaming up with retail insights firm Coresight Research…

Four congressmembers say formulas that include race as a factor can hurt Black Americans’ access to care.

LinkedIn introduced its first major visual redesign in five years, for both desktop and mobile, along with the official rollout of LinkedIn Stories and other new features today. LinkedIn, which has seen a surge in use amid the spread of the Covid-19 pandemic that put more employees working from home, wanted to create a “warmer…

This week’s data shows marketers and agencies are on a quest for control as they’re forced to reckon with a fall and winter of distracted consumers and a pandemic that remains undeterred in its
ability to upend normal business practices.

“The Simpsons” sends up a long-running series on another network to start its unprecedented 32nd season this weekend.

The collective has set up shop in Los Angeles where its biggest U.S. client-UCLA Health-is based. And it also has ambitious plans to expand its North America footprint led by newly anointed president
Bradley Foster.

The third day of the ARF’s virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers’ (ANA) launch of a cross-media measurement initiative that will based on a
common currency across all platforms, an assessment of attribution approaches that demonstrate extensive inconsistencies (and, consequently, produce different outcomes measures), solid research on the
value of attention as an ad metric, the value of ad position in commercial pods, and the damaging effects of ad clutter and long commercial breaks. All this plus insights from a two industry CEOs.

United Airlines has launched a pilot program that gives its customers access to a rapid Covid-19 test before boarding a flight. Starting on Oct. 15, United passengers flying from San Francisco International Airport to Hawaii will have the option of taking a rapid test at the airport. The test, made by Abbott and supplied by…

Key Insight: After exiting the newspaper business in 2015 and leaving radio in 2018, Scripps has refocused on TV. The E.W. Scripps Company is pushing further into the national TV networks business, announcing the purchase of ION Media for $2.65 billion today. The purchase is backed by Warren Buffett’s Berkshire Hathaway, which will make a…

Yelp Thursday introduced a redesigned ads dashboard that brings with it several new features and updates to the Yelp for Business experience. The business directory and crowdsourced review forum said the revamped ads dashboard is aimed at giving business owners the ability to better manage their campaigns through reviewing key reporting and tracking information. Director…