Month: September 2020

Since the onset of the Covid-19 crisis, social media audiences have increased significantly. And in this age of fake news and distrust, personal brands are becoming the go-to sources for information. In fact, according to the 2020 Edelman Trust Barometer, Americans rated “people like themselves” as the most credible sources. The ability of personal brands…

As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch in digital marketing and
media.

Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers vs. the same period a year ago. By comparison, two weeks
into the 2019 season showed a slight 3% gain versus the same period in 2018.

For Chris Rock, who has spent his career trying to avoid what he calls “the Eddie Murphy handbook” that Hollywood has for breakout Black comedians, Fargo was the perfect opportunity. Season 4 of FX’s anthology crime series, inspired by the 1996 film, is set in 1950 Kansas City, where the head of the Black crime…

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But… Continue reading »

The post Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls appeared first on AdExchanger.

Reddit added new inventory for advertisers Thursday, giving them more options for targeting and brand safety. The company rolled out the so-called Expanded Inventory option for “advertiser choice,” letting brands and agencies choose the best approach for each individual campaign, Jen Wong, Reddit’s COO, told Adweek. The new option allows advertisers to reach 20% more…

The multi-year agreement follows a review of media-buying platforms last year.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After 74 Years, Uncle Ben’s Will Become Ben’s Original Uncle…

Publicis Sapient’s chief experience officer is leaving the agency to join a tech company focused on disaster management working, in part, to fight Covid-19 via contact tracing. John Maeda is exiting the role but will remain at Publicis Sapient in an advisory capacity as chair of the experience advisory council. He was unable to share…