Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape. The companies said the AR world design was inspired by Morocco, the location of PacSun’s latest marketing campaign. Opening the Snapchat application in selfie mode gives users two options:…
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Call for Submissions: Adweek Hot List Expansion
The Covid-19 pandemic has urged media organizations and brands to move faster than ever before to create new products to entice readers and fans–all while navigating a rocky advertising industry full of its own ups and downs. To honor the remarkable storytelling from these companies despite these challenges, Adweek will publish our iconic Hot List…
Match Hires Former Everlane Exec as VP of Brand
Match, the flagship offering of Match Group’s dating app and website portfolio, said today that it has hired Ayni Raimondi as its new vp of brand. Raimondi previously held senior marketing roles at Airbnb, where she spent more than six years focusing on brand activations and partnerships, and Everlane, where she helped drive the brand’s…
Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held…
DOJ’s Probe of Google Shifts to Search Dominance
The Department of Justice’s antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine’s dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google’s dominance of internet search (and, by extension, the online advertising marketing), according to…
After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes
As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,…
Arlan Hamilton and Katie Rae Say Tech Can Do Well—and Do Good
At the WIRED25 event, the two investors say traditional venture capital misses opportunities because it is a monoculture.
Maria Ressa Says Disinformation Is More Insidious Than We Think
At our virtual conference, the journalist and CEO of Rappler explained how the goal isn’t just to spread lies, but to blur our sense of true and false.