Month: September 2020

The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since. From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he’s unhappy with their leadership, corporate…

Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks — one of the biggest challenges advertisers wanted the
company’s division to solve.

Elyse Epstein joined from sibling agency Ogilvy, where she served as director, program management. The company also promoted six-year veteran Tania Sethi to Chief Production Officer, North America.

Real news cannot be produced when journalists are at the whims of soulless corporations.

The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through stronger collaboration with OOH specialists, not only in
a data and technology-fueled execution mode, but even more importantly, at the very beginning stages of campaign planning.

Twitter has been hit with a lawsuit for allegedly drawing on users’ phone numbers to serve them with targeted ads.

Cond? Nast has promoted Whembley Sewell from executive editor to editor in chief of its LGBTQ+ brand, Them, the company announced today. Sewell’s new title comes after joining Them in January 2019 from her role as a channel manager at Teen Vogue. She also advises the international media company on LGBTQ+ issues. “Whembley is not…

While recording videos for Instagram Reels, it’s possible that you may record one or more clips that you want to keep but not necessarily share at this time. When this happens, you can download those clips to your device without sharing them to your feed. This will allow you to share the clips at a…

With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing–an industry where only 0.6% of brewers are Black. The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis…

Bad news for anyone excited about the prospect of a $500 Peloton alternative in the so-called Prime Bike: Amazon says it simply isn’t true. Connected fitness brand Echelon issued a press release on Monday announcing a collaboration with Amazon on what it called Amazon’s first-ever connected fitness product. However, in an emailed statement on Tuesday,…