Month: September 2020

Key Insights: Regulatory scrutiny took longer than expected, putting pressure on financing. Taboola attempted to renegotiate a $250 million payment to Outbrain down to $100 million. The collapse in ad spend due to Covid-19 altered the priorities of Outbrain and Taboola’s potential client base. It was meant to be a merger that would drive “meaningful…

Early this morning, Mint Mobile released a new spot featuring the budget mobile carrier’s co-owner, Ryan Reynolds, awkwardly chatting with beloved actor and comedian Rick Moranis. It warmed our cold 2020 hearts. But Reynolds didn’t stop there. His cellphone company released two more ads today touting its new unlimited talk, text and data plan. The…

In such a dire travel ecosystem, almost any announcement from a travel brand is a big deal–new partnerships with cleaning products, resuming routes and reducing capacity. With advertising budgets slashed, brands have been largely quiet, putting out minimal messaging that it’s safe to fly and encouraging would-be travelers to book a trip. That’s why it…

Head of Instagram Adam Mosseri shared a progress update on the steps he promised in June to ensure that Black voices are not suppressed on the platform. A dedicated product group, the Instagram Equity team, was created to focus on better understanding and addressing bias in product development on the platform, as well as users’…

Pivotal moments, such as wedding proposals, graduations, anniversaries and Mr. Peanut’s funeral, are only so special without Oscar Mayer’s famous Wienermobile in attendance. Now, the general public will have a chance to nab the Wienermobile for a very special sort of milestone: Oscar Mayer is making its 27-foot-long hotdog vehicles available to members of the…

Snap Inc. has entered into an innovation partnership with global advertising and public relations giant Dentsu to leverage the two companies’ expertise in creativity, data and media to give advertisers more capabilities and insights into their activity on the platform. The companies said the combination of Dentsu’s ad solutions and Snap’s brand safety initiatives will…

While in-stadium attendance at NFL games will vary by team this season, it’s a safe bet that football fans, like sports fans throughout 2020, will have to adjust to some changes beyond just seeing Tom Brady in a Tampa Bay Buccaneers uniform. For those already missing the olfactory experience in particular, enter some perhaps unlikely…