Month: September 2020

Land Rover’s branded content campaign for its new Defender SUV could’ve been shot yesterday. That’s how of-the-moment it is with its serene national park setting and create-your-own-adventure theme. In fact, the long-form video–dubbed “John Mayer Goes Outside”–was filmed over three days in early March, following the popular musician around scenic locations in Northern California. But…

Citi is shaking up its marketing leadership. Jennifer Breithaupt, who has held the role of global consumer CMO since September 2012, is leaving the company, a spokesperson for Citi has confirmed. Carla Hassan, who has served as the bank’s chief brand officer since 2018, will be moving into the role of chief marketing officer where…

MAC Cosmetics chief marketing officer Ukonwa Ojo is joining Amazon as CMO of Prime Video and Amazon Studios, leading the company’s global brand and originals marketing. Ojo, a heavy-hitting executive who helped shepherd the MAC brand into the global market, will oversee all of Amazon Studios’ global brand and originals marketing beginning Sept. 21. “As…

With more than 17 available toppings, Pizza Hut says its new Tastemaker deal–in which customers can choose up to three toppings on a large pizza for $10–provides 680 distinct combinations. Naturally, if you were to translate that figure into months, you’d get about 22 and one-third, which is precisely why Pizza Hut is heralding the…

Key insight: While “this is a confusing time for consumers” with so many brands and channels, Landgraf anticipates a shakeout in the coming few years. Most TV production shut down in March due to Covid-19, leaving networks scrambling to create alternative filming and schedule plans as the pandemic continued. But now several networks have carefully…

Dive bars in certain parts of the world opened back up for outdoor service this summer, but it’s unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19. For U.S. consumers who can’t or don’t want to hit up their favorite dive bars…

Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek. Home Depot has not yet responded to a request for comment. Incumbent Carat, which was awarded Home Depot’s media business in 2011, is…

Postmates is now the National Football League’s first-ever official on-demand food-delivery partner following a multiyear sponsorship agreement between the delivery and pickup service and the league. Under terms of the pact, Postmates will also be an official sponsor of key league events including Super Bowl LV, the Pro Bowl and the NFL Draft. And Postmates…

Starting February 2021, Facebook will start limiting how many ads a page can run at any given time. Facebook is making the announcement now so that developers have more than enough time to prepare for the change, said Graham Mudd, Facebook’s VP of product marketing for ads. The change will roll out between February and… Continue reading »

The post Facebook To Start Capping Ad Volume In The Name Of Performance appeared first on AdExchanger.