Dawne Collier, a Black OBGYN based in Illinois, had a dream of helping young women through online body positivity coaching and just as she was working toward achieving her goal, Covid-19 hit. Collier, who had been busy ticking things off a to-do list before launching the virtual course series, was suddenly derailed by immediate concerns:…
Ad Limits for Facebook Pages Will Begin Taking Effect Next February
Facebook will begin imposing ad limits on pages next February, continuing the process through the summer, in an effort to help advertisers get the most value out of its platform by lowering costs and improving the performance of their campaigns. Vice president of product marketing Graham Mudd said in an interview, “The digital ads industry…
Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan
Key Insights Neiman Marcus is leaning into the importance of customer relationships in luxury retail. The retailer hasn’t been dorman during Covid-19, rolling out new ways to drive sales and keep associates employed. Neiman Marcus is preparing to emerge from bankruptcy by the end of September after receiving court approval for its reorganization plan last…
If Ford Brought Back the Bronco, Could the Lincoln Continental Return One Day, Too?
History buffs, gearheads and Ford fans got some bad news earlier this year when the Ford Motor Company announced that the Lincoln Continental–the long and luscious sedan of movie stars and presidents–would cease production at the end of 2020. With car buyers abandoning sedans in favor of trucks and SUVs, Ford’s move wasn’t entirely unexpected….
Instagram Begins Testing the Addition of Reels, Shop to Its Navigation Bar
Instagram will test changes to its Android and iOS home screen in the coming weeks to bring its Reels TikTok clone video-editing feature and its Shop tab into the application’s navigation bar. The Facebook-owned photo- and video-sharing network said the changes are being tested to reflect shifts in user behavior, both in terms of how…
Never Trump, Now More Than Ever
Walmart Adds Drones to Its Delivery Repertoire
Walmart is the latest retailer to begin testing drone deliveries for customer orders to build out its on-demand fulfillment capabilities. The retail giant announced a partnership today with Tel Aviv-based drone delivery company Flytrex to deliver “select grocery and household essential items” in Fayetteville, N.C. (And, according to Flytrex, the startup is also delivering “multiple…
This Campaign Encourages Voters of Color to Cast Their Election Ballot From Home
A record number of people are expected to vote by mail in this year’s presidential election, as many states have expanded access to the option due to health and safety concerns related to Covid-19. In light of this, a progressive grassroots organization called Vote From Home 2020 is sending mail-in ballot applications to a particular…
The Last Few Months From a Marketer Mom Who Had Covid-19
I got Covid-19 from a party I attended on March 7, which turned out to be a super spreader with more than 40 people dancing together prior to lockdown being implemented in New York City. Fortunately, I had mild symptoms that included a sore throat, fatigue and lost of taste and smell. Marketers need to…
What CTV Offers Political Advertisers In The 2020 Election
CTV provides targeting within premium, brand-safe content not found on social media, with the agility that traditional TV buying lacks.