Month: September 2020

Many of us are familiar with the concept of fair trade coffee, where farmers are properly compensated for their hard work, and transparency is created throughout the entire value chain–starting with the farmer and ending with the consumer. This trend of fairness and equality has also found itself at the heart of the strategy of…

Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger–where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep. In a new global campaign for…

Almost three-quarters of U.S. movie theaters were opened for the Labor Day holiday weekend, with the total movie box-office earning $28.1 million — 76% below the same dollar level for Labor Day
weekend a year ago, according to IMDb Box Office Mojo.

David Cohen has been named president-CEO of the Interactive Advertising Bureau (IAB), succeeding Randall Rothenberg who will remain executive chair through 2022. Cohen, who becomes the fourth CEO of
the IAB — originally founded in 1996 as the Internet Advertising Bureau — joined the trade advertising bureau as president in March after a long career on the agency side, primarily at various
Interpublic media units.

In another new wrinkle stemming from the disruptions caused by COVID-19, our broadcast networks are picking up TV shows that have already aired elsewhere.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Durex Challenges the Stigmas Around Anal Sex, Which It’s Not…

When the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters…

It’s free, and it’s the only event where you’ll find Brie Larson, Nia DaCosta, Anthony Fauci, Ghetto Gastro, Sarah Friar, and more all on one lineup.

The scientists, technologists, artists, and chefs who are standing between us and species collapse.