Month: March 2021

2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of the positive lessons we can take from last year is that we
are far more resilient, creative, and adaptable than we had ever imagined.

The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for then-incumbent MediaVest.

Mobile advertising firm Vungle announced today its acquisition of Finnish gaming data company GameRefinery, as marketers adjust to Apple’s imminent privacy changes that will require opt-in from iPhone users before they can access crucial data points. Financial terms of the deal were not publicly disclosed. The acquisition comes on the heels of Vungle’s buyout of…

After decades of staying out of industrial policy, a Pentagon-appointed commission recommends more spending on research and support for US chip makers.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The ABCs of NFTs: A Guide to Non-Fungible Tokens, the…

Facebook and Google have struck deals to escape a major part of a new Australian media law that would force them to negotiate fair rates with publishers for carrying news content on their platforms. The new law has created ripples across the globe, but Congress is looking at a different path: reviving a proposal that…

In recent months, non-fungible tokens (NFTs) have skyrocketed in popularity, leading a digital flower to sell for $20,000, a looping video clip for $26,128, a sock for $60,000 and a LeBron James clip for $99,999. You can be sure where there’s this level of hype in consumer behavior, brands are keen to get in on…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. “Upon the uncharted Island of Imagination in the middle of the Lake of Let’s-Pretend lives the ghastly Google and his retinue of gorgeous Google… Continue reading »

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