Samsung’s latest effort to promote the Galaxy’s smartphone versatility taps into creators and communities from around the world. The global campaign from Wieden+Kennedy Amsterdam employs the tagline “Awesome is for everyone” to highlight what people can produce armed with smartphones. The official launch film is a 30-second spot, showing smartphone users collaborating to build a…
IAB’s Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising
How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether or not personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely… Continue reading »
The post IAB’s Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising appeared first on AdExchanger.
‘Sitting at the Next Wave of Programmatic:’ Gila Wilensky on Xaxis’ 10th Anniversary
Xaxis, the programmatic media buying platform for WPP’s GroupM media agency network, is celebrating its tenth anniversary this June. The milestone comes almost two years after it increased its commitments to transparency and follows a year of pandemic layoffs. Adweek caught up with Xaxis U.S. president Gila Wilensky for an interview looking back on Xaxis’…
Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Sun’s assertions about Nielsen’s local panel come as Nielsen is also facing criticism from VAB about its national panel. Nielsen says its methodologies are accurate.
TikTok: How to Use the Music Visualizer Effect
TikTok began rolling out a series of interactive music creative effects that users can add to their videos. Six new effects will be released in total, with the first being Music Visualizer. This effect adds a background to users’ videos that pulses to the beat of the music users select for their content. Our guide…
A New Campaign Hopes to End the Shame Cycle Around Sex Work in the Netherlands
Globally, sex workers are subject to high levels of discrimination. In many cases, prejudice against the profession can be traced back to criminalization. But even in the Netherlands, where sex work is legalized, sex workers aren’t given the same legal protections afforded to other professions. Workers are under the constant threat of targeted legislation, and…
Twitter’s Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Twitter’s platform will now include Nielsen Media Impact and Nielsen Ad Intel, and expanded access to Total Ad Ratings.
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital ad execs, and one of the major reasons is the
ability to buy it programmatically.
ability to buy it programmatically.
The Big Story: Unicorns Everywhere
Late last year, with the end of the pandemic hopefully in sight, Luma was beginning to see investor confidence return. If anything, that cautious optimism was understated, as this Spring, Luma saw the best quarter in deals that it had ever seen. This week on The Big Story, we welcome back Conor McKenna, Luma director… Continue reading »
The post The Big Story: Unicorns Everywhere appeared first on AdExchanger.
“Let There Be Fruit:” Robinsons Aims to Flavor a Billion Glasses of Water
Popular advice says to try and drink about half a gallon of water each day, which is no easy feat for many people. As a result, Britvic-owned fruit drink brand Robinsons aims to help “flavor a billion water moments” with the release of a campaign to keep consumers better hydrated. Robinsons and advertising agency Saatchi…