How to Map Out the Best Next Steps After Earnings

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts takes us through the aftermath of earnings reports. Below, in his own words, he evaluated what an office means for the future of a team. The challenge…

Eos Counts Its Cooch Blessings; What Does Another Digital Cannes Lions Mean for Marketing?: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring…

Data Clean Rooms Will Play A Key Role In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX. The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookiesContinue reading »

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Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet

In the early 1970s, a six-minute promotional film was circulated to tout the kind of luxury travel possible on a jet registered as N950PB. Set to a jazzy score by Nelson Riddle, the video shows a typical flight aboard the sleek new DC-9. A Mercedes 600 limousine whisks passengers to the red carpeted air stairs…

Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym

For marketers, becoming a well-loved brand that’s interchangeable with an entire product category can be the ultimate dream. But what about after that? Yeti, a brand name that’s come to stand in for high-quality travel mugs and indestructible coolers, recently expanded beyond those categories with a new line of luggage. Adweek caught up with the…