The GOP’s Trump Problem
The Red Sox Speak Up for Racial Engineering in Boston Schools
The Best Tonic for Restoring the GOP: Overreaching Democrats
Former Mailchimp Marketing Lead Amanda Malko Named CMO of Software Marketplace G2
“Digital transformation” became a more urgent and repeated term among marketers in 2020, as ecommerce and cloud services accelerated the universal demand for more seamless interactive services across all industries. For B2B software reviews and marketplace G2, that meant more growth. At the same time, it increased G2’s need to sharpen its brand identity. It…
Antonio Lucio Shares 3 Keys for Fostering DEI in a Large Marketing Operation
For marketers at the head of large and complex organizations, the prospect of crafting a comprehensive effort to improve DEI across every level of an operation might seem daunting. That’s why former Facebook CMO Antonio Lucio, who left his post at the social network in August, is now devoting his time to promoting efforts that…
How Square Became a Critical Lifeline for their Customers During the Pandemic
At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition. No one could have predicted what happened next but the strategy, plan, and priorities didn’t fundamentally change once the pandemic hit–Square customers’ needs did. The company’s ability to move fast and be…
Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot
Best Buy has started testing a membership program, Best Buy Beta, which will initially be found in about 60 of its 1,000 U.S. stores. In addition to free shipping with no minimum purchase, Best Buy Beta will offer free installation on most products and unlimited technical support–including a concierge team available 24 hours a day,…
CMO Rupen Desai Discusses Dole’s Plans for Sustainability and Addressing Malnutrition
Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek’s Sustainability and DEI Summit on Wednesday to discuss the company’s efforts to end hunger, achieve food security and promote sustainable agriculture. Top line Dole is working toward creating a business model under which the company, people and planet can all prosper. It’s part of the…
Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator
Costly, splashy campaigns can pique the public’s interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan – especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos. The brand’s Shea Better…