Month: April 2021

Swedish retailer H&M, one of the brands that has arguably come to typify the notoriously wasteful fast-fashion industry, released a new sustainability performance report this month pledging to use 30% recycled materials by 2025. It also announced a new initiative, Innovation Stories, to showcase “innovation, sustainable fabrications and design” throughout the year. The first collection…

WhatsApp introduced two updates to its shopping features this week: Catalogs can now be managed via the web and desktop, and businesses can now hide items that are unavailable. The Facebook-owned messaging application said there are over 8 million business catalogs on its platform globally, and enabling people to manage them on screens bigger than…

UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts. Tagboard’s platform was updated to enable one-click integration with TikTok, allowing producers to quickly source real-time content from the video creation platform and drag and drop it into their broadcasts….

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video ad… Continue reading »

The post Twitter Integrates With Nielsen In Bid For TV Dollars appeared first on AdExchanger.

Mobile analytics company App Annie released its latest report analyzing the use of mobile applications in the first quarter of 2021. According to App Annie, TikTok was the most downloaded mobile app worldwide in Q1 2021, followed by Facebook, Instagram, Telegram and WhatsApp. By consumer spending, YouTube was the top app in Q1, followed by…

Twitter released its first ever Global Impact Report this week, providing an overview of the work the company has done across environment, governance and social issues since it was founded in 2006. The social network said in a blog post Wednesday, “This report aims to bring these and other initiatives together in one place, showcasing…

Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run.

The review, the first major media assessment since 2015 includes North America, much of Europe and other markets.

It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together two independent, minority-owned shops.

A critical mass of households now don’t need other devices to stream, interact with or receive addressable advertising.