Month: April 2021

The awards portion of the event will return (it was cancelled last year) and cover two years of work.

With the Covid-19 pandemic spoiling Easter gatherings for a second year, Cadbury’s virtual egg hunt that revived the traditional Easter activity with a high-tech spin drew 1.78 million site visits. It led to more than 680,000 virtual eggs being hidden and resulted in 14,500 sales to people able to buy and give real eggs as…

Ethical consumerism–the practice of buying products based on how they are made and how harmful they are to the environment or society–is having its moment as people prioritize their connection to people and the planet. Brands that are authentically able to communicate their values and efforts in sustainability are able to capture these customers, creating…

Discovery Inc.’s streamer Discovery+ is heading to Xfinity Flex and X1. Beginning today, the streaming service will be available on Xfinity Flex devices. In the coming weeks, the service will also become available to consumers using X1 devices if they pay $4.99 a month to watch with ads, or $6.99 a month for an ad-free…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week has spent his entire career in ad tech. Since 1997, Manny Puentes has worked at a series of companies ranging from ad servers to publisher networks to programmatic platforms. In 2016, he founded Rebel… Continue reading »

The post Data Sharing Is Caring, With Rebel AI CEO Manny Puentes appeared first on AdExchanger.

Spotify introduced several updates to the Promo Cards feature it rolled out last fall. Promo Cards are customizable graphics that can be shared with fans to promote an artist, song, album or when the artist has been featured on some of the audio streaming platform’s most popular playlists, and thousands of them have been created…

WWE is backing WrestleMania 37 at Raymond James Stadium in Tampa, Fla., Saturday and Sunday (April 10 and 11) with more than 10 hours of live programming on TikTok, spanning multiple nights. Since joining TikTok in December 2019, WWE has picked up over 10.6 million followers. “There’s a huge appetite for WWE content on TikTok,…

Without a doubt, the pandemic has been rough on the travel industry. Early on, it halted nearly all travel and still prevents many consumers from venturing outdoors unless it’s absolutely necessary. Things are beginning to look up as vaccination rates continue to rise, but it’ll likely be a while before folks are comfortable casually waltzing…

ATTN:, a media company that bridges entertainment with topical issues, was one of the early adopters of Instagram’s IGTV long-form video platform, and a new slate of original fare from ATTN: will hit IGTV this year, starting Thursday. Digitally Divided debuts at 10 a.m. PST/1 p.m. EST Thursday (April 8), with subsequent episodes every Thursday….

Houseplants have never been more popular, thanks mostly to us millennials, short on outdoor space and delaying parenthood, looking for something that requires little commitment to look after. Plant parenting can be a tricky business when you’re trying to find that elusive sweet spot between overwatering and neglect. But Miracle-Gro Canada, with help from agency…