Windows 11: Microsoft CEO Satya Nadella on the New ‘Start’ of the PC (Exclusive) | WSJ
Adland Is Great At Selling Products. What About Selling Sustainability?
According to leaders who addressed the issue earlier this week at Cannes, they’re going to give it their best shot.
AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Experts say there’s a lot at stake, and are concerned that AI systems will be used in ways that affect people’s livelihoods and well-being in terms of jobs, families, and access to housing and credit.
Travis Scott’s Astronomical In-Game Concert Among Latest Grand Prix Winners
Love, in-game concerts and an Olympic bid turned climate change call to action were among the Lions Grand Prix winners at Cannes.
BuzzFeed Acquires Complex Networks for $300 Million in Latest SPAC
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the…
Bloomberg Experiments With Subscriber-Only Content to Boost Retention
The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…
Initiative Chairman Mat Baxter Named Global CEO of Huge
Mat Baxter is leaving Initiative but staying with the IPG Network, having today been named global chief executive officer at Huge. Baxter moves over from IPG’s Initiative, where he was most recently chairman. In his new role, Baxter will lead the agency of more than 1,200 people across a dozen markets. Baxter takes over from…
How Google and Uncommon Made an Anthem for a Summer Like No Other
Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are…
Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19
Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared. The first quarter of 2021 kicked off the year strong, growing impressions up 14% over…