NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign–its largest ever–to bring tourists back. The ad push comes as many Covid-19 related restrictions are being lifted, increasing numbers of people are becoming fully vaccinated and…
Ad Industry Say UK Government HFSS Ban Is Set to Fail
In its commitment to lower the level of childhood obesity across the U.K., the Government confirmed that it plans on regulating adverts of high fat, salt and sugar foods across TV and online. This will impact spending from some of the biggest brands in the country. The ban follows Government figures that discovered that one…
Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award
When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport. Now the brand and Wieden+Kennedy have picked up another shiny trophy as the campaign returned to compete in the Creative Effectiveness category, which honors results achieved…
Twitter Adds 15-Second View Buying Model for Video Ads
Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view. The 15-second view buying model prioritizes for engaged, longform views of brands’ content, and it is built to optimize for 15-second or completed views, whichever comes first. The social network said…
Republicans Can Lead on Healthcare Reform
Initiative’s Baxter Named Global CEO of Huge
Interpublic has tapped Initiative’s Mat Baxter as global CEO of Huge, a new role at the DUMBO-based digital agency.
Businesses Are Facing an LGBTQ+ Leadership Crisis and Lack of Role Models for Younger Talent
Name an LGBTQ+ CEO. I’ll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only two other out CEOs of Fortune 500 companies. One of whom worked for 30 years before he felt comfortable telling his colleagues he is gay. The legal context is likely a factor in the decision…
Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to replace third-party cookie
tracking with Federated Learning of Cohorts. The move to Google’s Privacy Sandbox initiative represents a major change for the ad industry, which likely will never return to former ways of targeting
ads.
tracking with Federated Learning of Cohorts. The move to Google’s Privacy Sandbox initiative represents a major change for the ad industry, which likely will never return to former ways of targeting
ads.
It’s Time to Start Measuring ‘Return on Creativity’
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar advocates for data-driven approaches to expand to creative teams and campaigns. Below, in his own words, he urges marketers to add creative testing to their toolbox. What…
The Big Story: Google’s Third-Party Cookie Extension
The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in… Continue reading »
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