Month: June 2021

Are you having fun in the sandbox? I hope so, because it’s going to be awhile. Google‘s plan to deprecate third-party cookies by Q2 2022 will be delayed by almost two years, so publishers, advertisers and web developers have time to test and build feasible alternatives, the company announced in a blog post on Thursday.… Continue reading »

The post Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years appeared first on AdExchanger.

Each year, Cannes Lions honors creative works that communicate a brand’s purpose through audio storytelling or sonic innovation. This year, the festival awarded the big prize and one of five gold Lions to efforts that made unique strides in accessibility for children. On Thursday, Cannes awarded Sick Beats, a collaborative effort between nonprofit Claire’s Place…

Telenor Pakistan’s project to give digital birth certificates to unregistered children in Pakistan has continued its winning streak by scoring the top prize in the Cannes Lions Mobile category. “Naming the Invisible by Digital Birth Registration,” created by Ogilvy Pakistan, won the Mobile Grand Prix. This is the second Grand Prix at Cannes for the…

TinyTAN, the group of characters based on the seven members of K-pop giants BTS and their distinct personalities, is back on Messenger From Facebook and Instagram for a second chat experience. The first chat experience debuted last November to coincide with the release of the group’s BE album Nov. 20. Chat experience No 2, celebrating…

“So Freakin’ Cheap” is about the lengths some people will go to save not only a buck or two, but also dimes and pennies.

After its wildly successful Coinbase exit, the VC firm signals its commitment to cryptocurrencies with a third fund.

First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID, a digital-like identifier that would allow advertisers using Xandr’s platform to plan and…

TBWALondon chief executive Sara Tate is leaving the agency to begin her own consultancy and offer leadership coaching after four years in charge. She joined from Mother London, where she held the post of managing director. She also served as a partner at Lucky Generals, an Omnicom sister agency to TBWA. “Sara has been a…