Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie shares the psychology behind memorable marketing. Below, in his own words, the marketing firm’s CEO defines five techniques for making a lasting impression. If you knew…
Criteo Sees Ad Revenue Rebound, And Reshapes Its Pitch As A DSP And SSP Hybrid
Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. The year-over-year metric is inflated this quarter for practically all advertising companies, because Q2 last year held the worst of the pullback on marketing during the pandemic. And… Continue reading »
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Comscore Adds Captivate To New Out-of-Home Measurement Service
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate.
Lebanese TV Station Commissions Glass Portraits to Demand Justice for Beirut Blast Victims
One year after the explosion that rocked Beirut on Aug. 4, 2020, there are still no answers about who is responsible for one of the biggest non-nuclear blasts in history. Lebanese television station MTV is demanding justice from officials through its “#WeAreUnbreakable” campaign, created by TBWARAAD. The work portrays the victims of the blast in…
Doritos Is Using TikTok to Find an Official ‘Flavor Confirmer’
Some would say the perfect job doesn’t exist, but Doritos is putting that adage to the test with its quest to find an official taste tester for its classic Nacho Cheese chips. Doritos is seeking its first-ever Flavor Confirmer, whose job will be to taste a chip per day to make sure its well-known cheesy…
KFC Spreads Its Wings as It Opens London Pop-Up Hotel
With the slowing of the Covid-19 pandemic in the U.K., hotels in London are taking bookings again, but they probably didn’t see any competition coming from one of the world’s biggest fast-food brands. Maybe it’s an egg-celent development we all could have predicted in retrospect. In 2019, Yum! Brands scored huge marketing success with its…
Reddit Gives Users More Ways to Control Spam
Reddit began rolling out some new ways for Redditors to help reduce spam on its platform. Android and iOS users can now mark invites as spam, ignore them, accept them or block them via quick action menus accessible by sliding left on each invite. And on the web, invite screens will provide the option of…
How Agency Levelwing Tackled Its Olympic-Sized Problem
The only sure bet about the 2020 Summer Olympics in Tokyo is uncertainty about what happens next. Normally, brands would plan for many years and months to build out their highly visible and expensive sponsorship deals and they could count with fair expectation the steps of the process and the results. This year, the process…
Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American Expansion
U.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as part of an expansion in North America.
The New York Times Tops 8 Million Subscribers, but Growth Stutters
The New York Times is edging closer to its goal of 10 million subscribers by 2025, according to its second-quarter earnings call. But while it drew in its lowest quarterly increase in subscriber numbers, there’s a silver lining since its overall subscriber revenue is growing. While 8 million subscribers is an emotional number, it only…