Month: February 2022

Twitter introduced its Twitter Toolbox, a set of low-cost, easy-to-use tools built by its developer community for use by its developer community. Twitter Toolbox is organized into three categories. Expression tools are Buffer, which lets developers organize, plan and schedule content; Chirr App, a way to write and schedule Twitter threads; and Thread Reader, which…

The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also… Continue reading »

The post The TCF – IAB Europe’s GDPR Workaround – Got Shot Down By Belgium’s DPA, With Six Months To Fix It appeared first on AdExchanger.

Creators on iOS using Twitter’s Super Follows monetization option can now see all interactions from their Super Followers under their Notifications tab. new feature alert for creators, rolling out on iOS! creators will now be able to see all their Super Follower interactions under the ‘notifications’ tab pic.twitter.com/Ruopkq7uAa — Super Follows (@SuperFollows) February 1, 2022…

After nearly 90 years under a moniker that slurred this land’s Indigenous peoples, Washington D.C.’s professional football team adopted a new identity: The Washington Commanders. The National Football League franchise ditched its offensive original branding in the wake of George Floyd’s murder by Minneapolis police in 2020. The team calls its rebranding “an 18-month collaborative…

IAB Europe is considering legal action having been fined $283,000 (250 thousand euros) by the Belgian Data Protection Authority after it was found that the Transparency and Consent Framework (TCF) it had developed failed to comply with GDPR measures. The TCF investigation followed a complaint from the Irish Council of Civil Liberties (ICCL) which claimed…

Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to COMvergence, which also estimated media spend for Grubhub is $128…

WarnerMedia News and Sports chairman and CNN president Jeff Zucker has stunned his company–and the industry at large–by announcing his resignation, effective immediately. In a note to his colleagues, first tweeted out by CNN’s media reporter Brian Stelter, Zucker mentions that as part of the Chris Cuomo investigation–which led to the former CNN host’s firing…