Month: February 2022

Sam’s Club is rolling out new robots in warehouses across the country as the membership store looks to bring more efficiency to its inventory scanning process. The new devices, made possible through a partnership between the Walmart-owned chain and AI software company Brain Corp, will be mounted onto Sam’s Club’s existing fleet of automated floor…

When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases. The focus for Meta’s upcoming Super Bowl 56 spot, which it shared a preview of Wednesday, is on the here and now–specifically, the…

After dropping a couple teasers, Lay’s Super Bowl spot is finally here. The 60-second ad, made with creative agency Highdive, involves Seth Rogen and Paul Rudd exchanging memories before Rogen gets hitched. The setup allows the two comedians plenty of room to play in several vignettes. Road trips listening to Shania Twain, near-death confessions, stumbling…

Putting a beloved horse in a situation of near death might not seem like a likely subject for a Super Bowl ad, but Budweiser and Oscar-winning director Chlo? Zhao went there to make a point about the resilience of America. “A Clydesdale’s Journey” sees a Budweiser Clydesdale running across a high mountain plain, watched by…

The New York Times announced during its Q4 and 2021 Year End earnings call Wednesday morning that, due in part to its January acquisition of The Athletic, the publisher has surpassed its internal goal of reaching 10 million subscriptions by 2025. The publisher shared a revised goal in light of its milestone: It will now…

Discord now allows users to link their PlayStation Network accounts to their Discord profiles, which will allow their PlayStation 4 and PlayStation 5 game activity to appear on their Discord profiles. Our guide will show you how to connect your PlayStation account to your Discord account from within the Discord mobile application. Note: These screenshots…

Califorina AG Rob Bonta has warned “major corporations” that their loyalty programs run afoul of the state’s privacy law, which requires companies offering financial incentives to disclose key terms
before collecting data.

An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company
says. The new version of the platform is now “fully” cross-platform.

Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade. The data-driven practices and strategies associated with it often cut down on marketing budgets while maximizing ROI. But that doesn’t solve the growing problem of accessing customer data in order to develop long-term relationships. The…

When rideshare company Uber launched its Uber Eats delivery service in 2014, it was dispatching heated burritos out of the trunks of its drivers’ cars. Nearly two years into the pandemic, Uber Eats now brings cosmetics, toiletries, baby items and a whole lot of other inedible goods to app users’ doorsteps. In teaser spots leading…