Month: March 2022

Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is actually going to BIPOC (Black, indigenous, people of color) influencers and creators? Despite some efforts to bring more diverse representation into their influencer marketing strategies, the pay gap between white influencers and Black influencers is… Continue reading »

The post Despite Strides, Creators Of Color Still Struggle To Get Discovered And Get Paid appeared first on AdExchanger.

This sugary product isn’t actually a delicious part of a complete breakfast. It’s fictional. And its musical launch commercial–featuring a sassy, upbeat ear worm–isn’t as lighthearted as it may sound. Loopholes the cereal and “Loopholes” the campaign have been created to draw attention to a serious health problem in America: lack of access to period…

Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data clean room,” she has to chuckle. Before joining Dstillery in 2013, Williams was a physicist studying “electronic transport in nanostructured graphene devices.” (Tune in to find out what that is.) This involved donning a one-piece… Continue reading »

The post Leaving Cookies Behind, With Dstillery’s Chief Data Scientist Melinda Han Williams appeared first on AdExchanger.

According to eMarketer, retail media advertising — ads that line up with items a consumer is searching on a retailer’s site — is expected to grow 31.4%

In 2018, an Uber autonomous vehicle fatally struck a pedestrian. In a WIRED exclusive, the human behind the wheel finally speaks.

January’s jobs report from the U.S. Bureau of Labor Statistics provided somber news: 275,000 women left the workforce, placing women’s workplace participation rate at 57%–the lowest it’s been since 1988. An entire generation of progress has been erased in just two years. The aptly named Shecession has affected more than 4.5 million women who have…

There are ways marketers and advertisers can do their part to ensure the world continues a path of progress for women today and overcome the barriers brought on by the global pandemic in the past two years. To acknowledge the accomplishments and aspirations of women across the industry, we’ve partnered with equality services company The…

One year after launching a dedicated channel on the live-stream platform Twitch, Rolling Stone is seeing its efforts gain traction, proving the platform can serve as an on-ramp for younger audiences and the advertising budgets that chase them. Since March 2021, the Rolling Stone Twitch channel has reached 32 million total viewers, averaging about 2.6…

Google’s Jigsaw unit marked International Women’s Day Tuesday by open-sourcing a new tool to help address online harassment, with assistance from Thomson Reuters Foundation and Twitter. Harassment Manager is a web application that allows users to review, sort and export harmful comments targeted toward them on social platforms with trusted parties, and it will debut…

Colleen DeCourcy, the ad industry trailblazer and former creative leader of Wieden+Kennedy, is this year’s recipient of Cannes Lions’ prestigious lifetime achievement award, the Lion of St. Mark. The organization gives the honor each year to someone who has made outstanding contributions to creativity in communications. DeCourcy will receive the award during the next Cannes…