Putting Purpose in the Pantry With Whole Foods

Whole Foods Market, known for its locally and ethically sourced products, plant-based assortment, and organic selections, is on a mission to be known for more than being a green grocer. After releasing its first Social Impact Report, Whole Foods CMO Sonya Gafsi Oblisk spoke about the supermarket’s purpose-driven ambitions, the importance of prioritizing social impact…

Adweek Podcast: Inside the Creator Economy

Pearpop CMO Alex Morrison and creator duo TheClassiiics join David Griner and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space. Stream the new episode below, listen and subscribe on…

‘The Batman’ Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start

“The Batman” had the biggest film opening this year and the second-biggest in the pandemic era. Warner Bros. spent heavily on national TV media — $29.8 million since Jan. 8, according to iSpot.tv.
]The bulk of its TV ad spend went to the NBC’s “2022 Winter Olympics,” NFL Football and NBA Basketball.

Martha Stewart Gives a Master Class on Next-Level Branding

Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next. Stewart joined Adweek’s Challenger Brands Summit for a…

Twitter Unveils 2022 Twitter Trends Report

Twitter unveiled its third annual Twitter Trends report Monday, presenting an analysis of billions of tweets from 2019 through 2021 and uncovering the three biggest movements in conversation on its platform: The Great Restoration, Fan-Built Worlds and Finance Goes Social. The social network said in the introduction to the 2022 Twitter Trends Report, “There are…