Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces. In the spirit of embracing all that makes us unique, Gap is launching a campaign called “Spring.” Ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman, the…
Omnicom Licenses Audience Segmentation Data Based On Past Purchases, Integrates With Omni
The “purchase-based media scoring” method will be applied to Omni’s “inventory graph,” enabling Omnicom to target people based on their purchasing history.
Deep In Disney’s Data Cleanroom, Measurement Feature
Marketers have the ability to test measurement capabilities and audience activation through Disney Advertising’s Clean Room with support from data cloud providers Habu, InfoSum and Snowflake.
Twitter Promotes T.J. Adeshola, Sarah Rosen
T.J. Adeshola and Sarah Rosen were elevated to new roles at Twitter Monday. Adeshola was named head of global content partnerships, succeeding Jennifer Prince, who left the social network last November to become the first-ever chief commercial officer for the National Football League’s Los Angeles Rams. He has been with the company for 10 years,…
Twitch: How to Change Your Online Status on Mobile
By default, Twitch users will appear online in their friends’ lists whenever they’re active on the platform. However, users have the option to change their online status and even make themselves invisible to other users. Our guide will show you how to change your online status from within the Twitch mobile application. Note: These screenshots…
Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You’re A Cold/Flu Brand)
“Most other sub-categories continued to grow, and sales of sleep aids spiked,” the agency’s report finds.
Creating a Diversified Business with NBA Superstar Kevin Durant
Through a partnership with entrepreneur — and his manager — Rich Kleiman, NBA star Kevin Durant is innovating on and off the court with ventures that span tech, media, and even cryptocurrency. The dynamic duo sat down with Adweek during the Challenger Brands Summit to discuss success beyond basketball. Pivoting off the court Kleiman and…
Creating a ‘Gold Medal’ Endorsement with Lululemon
As brands look to grow strategic partnerships with ambassadors and grow their global reach, securing partnerships with influencers who align with their brand can take company values to the next level. U.S. steeplechase champion and Lululemon ambassador Colleen Quigley and Lululemon chief brand officer Nikki Neuburger sat down for a fireside chat at Adweek’s Challenger…
Snap Introduces Inaugural Class in 523 Content Accelerator Program
Snap Inc. introduced the inaugural class in its 523 content accelerator program, which it first detailed last December. The initiative focuses on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts. The 19 participants will spend the next six months developing concepts and producing content for…
Kroger Health Selects DDB New York as Its Agency of Record
Kroger has named DDB New York as its strategic business partner and creative agency of record for Kroger Health, the country’s fourth largest retail pharmacy chain based on sales. This is the first new business win for the Omnicom agency since it brought in new leadership under president, Darla Price. “This is a special win…